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We turned blue - #butblue

We turned blue or rather #butblue.

Over the two weeks from July 5th to 19th, 2020, we invited digitally active creative people and cultural institutions to share their most beautiful blue with us.

The goal of these social media events was to increase our visibility and that of all those involved in the digital space.

Blue is omnipresent. Everybody knows the phrases of "getting away with a blue eye" or "experiencing its blue wonder".

At first glance without judgement both sayings mean something completely different. Whoever gets away with a blue eye is lucky whoever experiences his or her blue wonder usually has to deal with an unpleasant situation. A possible explanation of origin refers to the craft of textile dyers, because depending on the reaction of the blue dyed fabrics with oxygen, they could suddenly take on a completely different shade. A nasty surprise then.  


Pablo Picasso had a blue period in which his works conveyed a rather gloomy and melancholy mood. The artists' group "The Blue Rider" was named after a 1903 work of art by Wassily Kandinsky of the same name. Of course, the works of the group of artists were not exclusively in shades of blue. These examples alone show the diversity and variation possibilities of blue, and the contributions were just as diverse.


After we have already shown our blue as the colour of Mary and the biblical meaning of various blue gemstones it is time to introduce the blue to the other participants.

Blue has a calming and relaxing effect perhaps one reason why the colleagues from the Lippische Landesmuseum in Detmold are currently thinking about a new spatial concept in different shades of blue? Blue also stands for trust, productivity and sympathy.

Perhaps this is why it is often used in the business world and in politics as one might suspect from Claudia Roth's radiant blue ensemble during her visit to the Museen und Kunstsammlungen in Augsburg.

Dot Walfort certainly looked especially lovely in her blue dress at her 1953 prom, shown by the Strathcona County Museum (Canada).

A lot of sympathy also shines from the little blue elephant from the "Sendung mit der Maus", shown by the Spielzeugmuseum Neustadt, which celebrated its 45th birthday this year. It is no coincidence that another blue elephant acts as a seal of quality for the children's homes of the German Child Protection Association.

The Nereid from the National Maritime Museum in Gdansk whose bright blue coral necklace reflects the blue of the sky and the sea is more combative.      


Sometimes blue is not a question of aesthetics but of technical reasons. This shows the corrosion protection on the skeleton of the Hindenburg reconstruction in the Zeppelin Museum in Friedrichshafen.

The semi-portal crane of the German Maritime Museum in Bremerhaven also has a blue paint scheme, evoking associations with water and the sea, which is on the doorstep in Bremerhaven.


Egyptian blue is one of the oldest artificially produced colour pigments and was probably used in ancient Egypt since the 4th Dynasty (2639-2504 BC).

The Egyptian Museum in Munich has presented a breast ornament in Egyptian Blue with the depiction of the God Osiris which has lost none of its radiance to this day.

Contributions from the Archaeological Museum Colomischlössle in Freiburg and the Museum Fünf Kontinente in Munich show that blue was not only coveted in Ancient Egypt but also for the manufacture of glass by the Romans and for the decoration of tiles by the Qadjars in Iran in the 19th century.


Incidentally blue is rarely used in the food industry because it inhibits the appetite. The blue cucumber shrub which was presented by the Museum of the University of Tübingen may also benefit from this effect.

The contributions presented here are only a very small insight into the countless varieties of blue, which were presented by a total of more than 85 bullshitters on Facebook, Instagram, Twitter and their own blogs.

Some of them enchanted us with their most beautiful blue, others showed many different facets of blue such as the Lippische Landesmuseum or the Heimatmuseum in Weißenhorn and delighted us during the two weeks.

A special feature of this social media event was that not only institutions such as museums, archives and regional tourism associations took part, but also private individuals and local retailers.


On Instagram about 250 contributions on various aspects of #aberblau were collected in this way,which can be viewed on the Facebook account and in the highlights of the Instagram account of the Diocesanmuseum St. Afra.


We say thank you to all for their kind support and their wonderful blue!





Here you find the concentrated blue in our highlights on Instagram. #butblue - Week 1; #butblue - Week 2; More #butblue

Diocesan Museum St. Afra
Kornhausgasse 3-5
86152 Augsburg
Phone: +49 (0)821 3166-8833

Video Tour

Opening Times

Tuesday-Saturday 10.00-17.00
Sunday/bank holidays 12.00-18.00
Closed on Mondays

Admission Fees
Adults 4.00 € *
Reduced 3.00 € *
Family ticket 8.00 €*
Annual ticket 19.00 €
*Admission fees for special exhibitions may change 
*Admission free on every 1st Sunday each month!

Guided Tours
On request (+49 (0)821 3166-8833 or

Due to its historical structure the museum is only partly barrier-free.