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What do we want?

#butblue is a social media event initiated by the Diocesan Museum St. Afra in Augsburg. Through this event we want to increase our visibility and the visibility of all partners involved in the digital space on a national and international level.
Therefore we cordially invite all digitally active creative people and cultural institutions to participate and ask for numerous contributions under both hashtags in both weeks from July the 5th to the 19th, 2020.

Contributions are welcome on all digital platforms (websites, blogs, Facebook, Twitter, Instagram, YouTube, etc.) and should be published ideally by the participants on their own channels. Of course, retweets, likes and comments on the contributions of fellow participants are also helpful and welcome. Together we are more visible!

What's this about?

The topic "blue" can be explored in many facets and stories can be told about it on the net on a wide variety of platforms. Blue often seems cool and is associated with the sky and the sea, with great experiences of nature. Blue as a colour of feeling ranges from melancholic, sad blue to dreamy blue. In some respects blue is the colour of the unreal and shadowy. This can also be seen in the linguistic development: The Romans, for example, did not know a precise word for blue. Both the ancient Egyptians and some indigenous peoples did not distinguish linguistically between blue and green. Egyptian blue is one of the oldest artificially produced colour pigments and was probably used in ancient Egypt since the 4th dynasty (2639-2504 BC) to produce coloured glazed ceramics (Egyptian faience). 


In Christianity, blue as the colour of the sky is associated with God and his angels. Originally perceived as a "female" colour, it was attributed to the Virgin Mary. Therefore, in art, Mary is traditionally depicted dressed in a blue mantle. Stefan Lochner's panel painting Madonna im Rosenhag from 1450 is an example of this. The bright blue coat and the blue dress identify the Madonna as the Queen of Heaven. Another example are the two versions of the Felsengrottenmadonna (1483-86; 1491-99) by Leonardo da Vinci. Particularly in the later version, the blue dress of Mary and the blue sky are visibly related. 


The motif of the blue flower attained literary significance in the 19th century. In Novalis' novel Heinrich von Ofterdingen it stands for distance and hope. It became a symbol of romanticism, here especially of romantic longing and stands, among other things, for the metaphysical striving for the infinite. Eduard Mörike used the colour symbol several times. In the poem Erist's he lets the "blue ribbon" of spring flutter. 


It was only after the First World War, from about 1920 onwards, that a change took place. The colour blue became a symbol for the working class and the male world. The blue tones of the naval uniform, blue work suits, the blue overalls promoted symbolism. Boys wore the navy blue sailor suits, which were popular at the beginning of the 20th century. 


The French artist Yves Klein used a special ultramarine blue in many of his monochrome paintings, which he finally patented in 1960 as International Klein Blue (I. K. B.). 


Water and air, for example, are used as the "blue" basic theme. Water is an omnipresent theme, especially in Augsburg. The historic water management of the city is considered an outstanding testimony to the history of water use and water management. The historic buildings and structures for the use of flowing water and for the supply of drinking water, as well as the fountain art of Augsburg from the 15th to the early 20th century were declared a UNESCO World Heritage Site in 2019.

Who can join?

Anyone can join in! The event is open to all digitally active creatives, cultural institutions and institutions that enjoy helping to create a social media event with their diverse ideas and turning it into an experience. Ideally, participants should have one or more social media accounts (Blog, Facebook, Instagram, Twitter, YouTube, and others). If you don't have an account yet: such a social event is sometimes a good opportunity to get started.


What can be posted?

All contributions are welcome that deal with the colour and the topic of blue, explore the meaning of colour or things associated with blue. No matter if blue hour, blue sapphire, literary blue flower or blue parrots - everything that is conceivable in this context is suitable. 


Why participate?

Digital media is about public perception and reach. The more participants and contributions we generate during the weeks, the more visible we become in the digital space. That works best together! Participants benefit from each other's communities and increase user awareness.


No blog, no participation? But not with us!

For all creatives and institutions that would like to participate in #butBlue but don't have their own social media channels, there is the possibility to publish on the platforms of our partners: For museums in Bavaria, the "Infopoint Museen & Schlösser in Bayern" offers the possibility to publish articles on the blog "museumsperlen". For all national and international creative people and institutions, the Kulturkonsorten offer a digital publication option for their contributions.


The most important facts:

Period: July 5th - 19th, 2020
common hashtag: #butBlue #aberBlau
Platforms: Website, Blog, Instagram, Facebook, Twitter, YouTube, etc.


Contact person for this event:

Eva-Maria Bongardt, eva-maria.bongardt[at]

Contact person for museums in Bavaria without social media channels:
Infopoint Museen & Schlösser in Bayern (Infopoint Castles & Museums in Bavaria), infopoint[at]

Contact person for institutions outside Bavaria (national/international) without social media channels:
Kulturkonsorten Sybille Greisinger, Christian Gries and Harald Link GbR, info[at]


Spreading and sharing welcome!

Diocesan Museum St. Afra
Kornhausgasse 3-5
86152 Augsburg
Phone: +49 (0)821 3166-8833

Video Tour

Opening Times

Tuesday-Saturday 10.00-17.00
Sunday/bank holidays 12.00-18.00
Closed on Mondays

Admission Fees
Adults 4.00 € *
Reduced 3.00 € *
Family ticket 8.00 €*
Annual ticket 19.00 €
*Admission fees for special exhibitions may change 
*Admission free on every 1st Sunday each month!

Guided Tours
On request (+49 (0)821 3166-8833 or

Due to its historical structure the museum is only partly barrier-free.